Dell Technologies ESG Marketing

Partnered with Dell Technologies' ESG Marketing and Reporting teams to transform complex corporate data into a compelling, high-impact narrative. I led the information architecture and UX strategy for their global reporting suite, successfully transitioning multiple fragmented reports into a unified, digestible digital and print experience. Notably, I pioneered the first large-scale implementation of Dell’s 2023 visual rebrand, engineering a new design system and custom data visualization frameworks that enhanced engagement for investors, executives, and global sales teams.

Agency: Rebellion Design Co.

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The Challenge:
Communicating ESG goals (sustainability, diversity and human rights) to a global audience.

Dell Technologies’ operations impact millions, requiring a sophisticated approach to ESG communication. During a five-year tenure at Rebellion Design, I served as a creative lead for Dell’s critical messaging. I transformed dry data regarding workforce diversity and environmental goals into engaging, accessible media. This work ensured that shareholders, NGOs, and global neighbors remained informed and invested in Dell’s mission to do business better.

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A Unified Design Language

The success of the project relied on several key design pillars:

  • Cohesive Concept: A singular vision unified the design across digital and print media, providing a sophisticated continuity. By leveraging energetic elements of Dell Technologies’s visual identity, the work became more approachable, functional, and vivid.
  • Engaging Infographics: The project aimed to show rather than tell. Custom-designed infographics transformed dense, dry content into an attractive and easily digestible format.
  • Intuitive Wayfinding: Both mediums integrated wayfinding tools that allowed readers to build a mental model of the content, making it easier to navigate complex information.
Design System
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🍗 Winner Winner, Chicken Dinner!

2025 w3 Awards Silver (Corporate Social Responsibility Campaigns) - Dell ESG Marketing & Reporting
2025 Davey Awards Gold (Corporate Social Responsibility) - Dell ESG Marketing & Reporting
2025 Davey Awards Gold (Design & Print Collateral) - Dell ESG Marketing & Reporting
2025 Davey Awards Silver (Social Responsibility) - Dell ESG Marketing & Reporting

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