Axonius.com Redesign

As part of the design team at Rebellion, I collaborated on a high-velocity, six-month redesign to transform the Axonius.com digital experience from a legacy website into an enterprise growth engine. My role focused on bridging the gap between deep technical functionality and user-centric design. I led the design for the core Platform section and redesigned intricate application interfaces, simplifying dense product data into intuitive, web-optimized visuals. Beyond the layout, I established the visual standards for the Resource Center by creating image selection frameworks, curated photography for the Customer Stories section, and designed the Leadership page. 

Agency: Rebellion Design Co.

The Challenge:
As a premier SaaS platform, Axonius identifies and mitigates mission-critical cybersecurity risks in real time. However, their digital presence fell short of their technical sophistication. The legacy website lacked the branding depth to communicate key selling points or drive meaningful growth.

While the platform is a leader in its space, Axonius.com struggled as a growth channel. Its legacy content and branding failed to engage prospects or articulate a clear value proposition. I was part of the team at Rebellion that executed a radical six-month overhaul to scale this vital tool. Together, we reimagined and relaunched the entire platform, turning a stagnant site into a high-conversion digital experience.

Measuring the Transformation

Our collective efforts delivered a flexible, component-based system that transformed Axonius.com into a high-performance growth engine. By aligning the visual identity with the brand’s technical sophistication, we fueled a 49% increase in average session duration and a 13% rise in overall engagement. Most significantly, total key events surged by 63%, while returning users increased by 80%, proving that the redesigned experience succeeded in building long-term stakeholder loyalty and driving the conversion journey.

🍗 Winner Winner, Chicken Dinner!

2025 w3 Awards Gold (Corporate Communications) - Axonius.com
2025 Davey Awards Silver (Branded Digital Content B2B) - Axonius.com
2025 Webby Awards Honoree - Axonius.com

Interested in working together? Get in touch!

hollice@email.com
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